once upon a marketing moment...
The Magic Wand Marketing team discovered that 'Digital Gift Campaigns' are the most successful form of communication for:
Digital Gift Campaigns offer the highest level of:
Our job is to make them fall in love with you!
WHY CINDERELLA LOVES GIFTS
There is a very definite psychology behind Gifting and Gift campaigns. Gift campaigns have proven to be the only real 'Cinderella factor', in terms of marketing & advertising, leaving audiences feeling appreciated, satisfied and glamorous.
These are crucial emotional drivers and much needed emotions to achieve toward a particular brand, especially in this day and age of spam and junk mail.
Dimitri Mortelmans, sociology professor at Antwerp University in Belgium explains that we only give presents to those we wish to have a relationship with (not simply romantic relationships, but any kind). A gift is then symbolic of the perceived value of that relationship and, to prevent any strain or awkwardness, gifts must be repaid in some way. This means that giving a gift inevitably creates debt. “There’s a debt-balance that people keep, silently, with each other, within their relationships,” he added.
Applying digital gift campaigns in your business, will therefore not only keep your patients/clients loyal for life, but will generate spend and therefore a direct ROI.
It also creates a debt-balance with referred patients/clients who have received gifts transferred to them, therefore increasing the patient/client base substantially.
EFFECTIVE GIFT CAMPAIGNS
CAPITALIZING ON THE DEBT-BALANCE
1. The Target
A narrowed down audience is the best audience
2. The List
A list of prospects is the most valued element of any marketing campaign
3. The Value Proposition
A proposition with little or no value, hardly has any draw or pull, resulting in little to no ROI
4. The Offer (Call to Action)
FOMO is by far the most effective method of callling your audience to action
5. The Delivery Method
Non-invasive gift like methods are most accepted and appreciated
6. The Follow-Up
Without the follow-up there is no sale